OpticsPlanet Template 2012
PROBLEM: OpticsPlanet wanted to simplify their website maintenance across all of their sites. It was my responsibility to create that generic template. I worked closely with the Executive Team and my Manager to determine what elements they wanted to keep, what to update and what to toss out.
View my prototype on FlairBuilder*
*Flash is required to view the prototype.
RESEARCH: OpticsPlanet has over 6 sister sites that had to taken into consideration while creating one generic template. The Executive team wanted a working prototype where they could walk through and go through several different flows including the happy path. One of the key features that was requested were social aspects such as social media sharing as well as customer reviews.
PROCESS: After taking business requirements from the executive team, I worked closely with my manager to design a wireframe on Illustrator to lay out the pages in the happy path which consisted of homepage, category, product page and checkout process. After several rounds of reviews and edits, we then created a working prototype on FlairBuilder to present in front of the entire company in two sittings.
RESULTS: This project was ultimately shelved, however some features from my prototype were used such as, page layout, left rail filter, and product grid for the category pages.