OpticsPlanet Deal Advent Calendars 2011/2012
PROBLEM: As an eCommerce company, OpticsPlanet is continuously looking for ways to engage customers and purchase products. I had the opportunity to get creative and design an advent styled calendar to increase engagement and revenue. It was their 11th anniversary, so they wanted to do something a little different.
PROCESS: I first started working on some general wireframe sketches to get the idea flowing, originally the executive team wanted it to be more literal with boxes being opened each day. However after a few iterations on designs, I created an advent calendar where each deal was hidden behind a question mark and would open up each day with a 24 hour timer.
DESIGN: I also created a banner that was visible at all times while customers browsed the site, they would be able to see the deal if they hovered over the day that was highlighted in gold. It gave the customer more information on the deal of the day.
RESULTS: This advent calendar had generated such good results, We went ahead and did it again for the holidays, a play on “12 Days of Christmas”. I also had the opportunity to redesign the gift cards to look more modern and eye-catching.
